Where else but Taiwan?
London cab ad
Taiwan is pretty intensive on its branding this season. Though its main theme “Taiwan: Touch Your Heart” is not ringing the bells.
Hence, to catch the audience in London, the “Where else but Taiwan” campaign was designed by several British PR firms costing some US$ 400,000. It ran for three months and made quite of an effect on the City with posters on taxi cabs, in the tube trains, local and national papers.
More details can be read in the article published in Taiwan Today.
With jingle like “Taiwan.WhereEl.se?” it couldn’t go unnoticed.
London tube ad
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Short link: http://where-el.se/~IpaD$G
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